Created a fun, contemporary concept and messaging to help a leading self-service micromarket chain reinforce its focus on ease and drive downloads of its payment/loyalty app.
Used top-performing search terms to develop copy for an ad to generate interest in a restaurant concept’s franchise opportunities.
Developed concept, copy and targeting for a video ad campaign to build awareness and generate leads from prospective franchise buyers.
Conceived concept and copy for a consumer direct mail piece to highlight cold-weather benefits of soup, introduce a special offer and drive traffic to restaurants.
Created and launched a market-specific ad campaign to promote a new product to 42,000 Facebook followers.
Created and launched an ad campaign to drive website traffic and generate leads from prospective franchise buyers.
Wrote seasonal table tent copy to amuse, educate and market to dine-in restaurant guests. Included messaging to drive website traffic, email sign-up and social media engagement.
Produced copy for in-store signage to encourage email sign-up and social media engagement.
Generated concept and copy for posters to introduce and stimulate trial of seasonal menu items and LTOs (limited time offers).