New Product Positioning
Conceived GOOD{NESS} TO GO name to introduce the restaurant’s new packaging, reinforce the quality of its offerings and encourage guests to take home a meal for later.
Composed a backstory for a line of seven Good, Really Good Broth varieties sold at more than 4,500 specialty markets and grocery stores. Tied messaging to the restaurant’s identity to leverage existing brand loyalty and name recognition.
Created Power Bowls messaging for a a series of pieces to introduce a healthy and hearty menu category and drive sales from nutrition-conscious restaurant guests.
As part of a 90-unit restaurant concept’s rebranding, refined the brand language I created when the company was founded and wrote headlines and stories to reflect new customer research, products and priorities.
Developed a new name (Acqumen), tone of voice and backstory to lead a mature real estate company into its next phase of growth.