ABOUT

After earning a degree in Journalism, reporting on Capitol Hill, promoting consumer packaged goods at two major PR agencies, and shepherding a national health insurer through a major rebranding (to name a few of my early assignments), I helped a fast-casual franchise start-up grow from an idea to more than 90 restaurants. And, while each of these projects required different strategies and skills, throughout them runs a common thread…they all relied on the simple power of words.    

Special Skills

• Google Ads, LinkedIn and Facebook advertising, including messaging, campaign management and performance monitoring.

• Social media listening, engagement and use of management tools.

• Franchise development and lead generation.

• Google Analytics data gathering and reporting.

• MailChimp and Constant Contact management, including campaign creation and launch.

• Google Blogger content creation and management.