Created the theme and wrote copy for a multi-piece campaign to market a health insurance product to busy corporate decision makers.
Wrote copy for brochure to introduce and market the Zoup! Eatery concept to prospective franchisees. See 26-page book.
Executed direct mail postcard concept and copy to market a destination furniture retailer to affluent households.
Wrote copy for a series of flyers for franchisees and team members to deliver to catering decision makers at nearby businesses.
Designed key messaging, wrote copy and oversaw production of a direct mailer and multi-piece marketing package targeting prospective homebuyers.
To showcase the services and support the BlueCross BlueShield Association provides to local plans, I created the “In a Day’s Work” theme, wrote copy and oversaw design, photography and production of this 72-page perfect-bound book.
To help improve the quality of materials developed throughout the Association, the communications department created the “Be a Great Communicator” series. I combined basic “how to” copy with a cheeky theme and intro to make each booklet an easy-to-use and engaging tool.
Developed positioning, original messaging and brochure copy to market a team building retreat to business decision makers.
Wrote copy for a brochure to communicate how organizations can qualify and apply for foundation grants.
Created positioning, brand messaging and copy for a brochure and website to market professional services to clients experiencing a major life change (such as divorce, illness or death of a spouse).