I help businesses define who they are,
communicate their purpose,
and inspire their audience,
all through the power of words.
As an experienced marketing and communications pro, I craft breakthrough brand messaging that informs, delights and inspires people to act. Whether it’s for start-ups, small businesses or big companies – across traditional or new media – I give voice to a brand’s unique persona to reach the right audience with the right message at the right time. So your messages resonate, your customers take action and your business thrives.
Areas of expertise include: brand and product positioning * franchise development * point-of-purchase and advertising * print collateral * email marketing * website, video and social media content * profiles, white papers and bylined articles.
ABOUT
After earning a degree in Journalism, reporting on Capitol Hill, promoting big-name consumer packaged goods and shepherding a national health insurer through a major rebranding (to name a few of my earlier experiences), I helped a fast-casual franchise start-up grow from an idea to more than 90 restaurants. And, while each of these projects required different strategies and skills, throughout them runs a common thread…they all relied on the simple power of words.
Special Skills
Google Ads, LinkedIn and Facebook advertising, including messaging, campaign management and performance optimization.
Social media listening, engagement and customer issue resolution across Yelp, Twitter and Facebook.
Franchise development and lead generation.
Google Analytics data gathering and reporting.
MailChimp and Constant Contact campaign development and launch.
Google Blogger content creation and implementation.
PORTFOLIO
PROJECTS & BRANDS
Projects
Brochures, Bylined Articles, Digital & Print Ads, Direct Mail, Employee Training Tools, Free-Standing Inserts, Marketing Emails, Point-of-Purchase Posters, Table Tents, Window Clings, Bag Stuffers, Product Packaging, Radio Ads, Social Media Posts, Videos, Websites, White Papers.
Brands
Anderson Windows, BlueCross BlueShield Association, Cincinnati Bell, Continental Services, Dramamine, Hungry Howie’s, Liquid Tide, NutraSweet, Pedigree Pet Food, Priced Right Print, Roche Bobois, SelectCare, United Technologies, Zoup! Eatery.
RECOMMENDATIONS
“I have been working with Elise since founding Zoup! in 1998. In addition to articulating the brand’s original positioning and company culture, she has supported my vision and bolstered our growth from an idea to 90+ restaurants. During that time, she successfully performed every marketing role and brought unique insights to our Leadership Team. She also has been particularly adept at leveraging new technologies, leading our brand into social media when it was in its infancy and introducing lead-generating digital advertising for franchise sales. I continue to rely on Elise for the rare mix of deep experience, creativity and business savvy she brings to every marketing challenge.”
“For the past 18 months, Elise has worked with us to create, coach and curate the messaging for our company. Her first project focused on copy writing for our rebranding strategy. Her work on our new website included updating our tagline and pitch statements to encompass new business development strategies. Over the course of that project, she was highly flexible and a keen listener. We most appreciated that she was a quick study, we did not need to spend a lot of time explaining our business. She created succinct copy that tells our story in a punchy and engaging way. We have continued our work relationship with her working on our social media and marketing campaigns. With her help, Elise has made our team better communicators and she remains a trusted advisor as we navigate a return to business in our post Covid-19 model. ”
“Elise helped create a brand around Strategic Transitions, a consulting company I started to offer a single source for the professional services people need when experiencing a major life change (such as divorce, illness or death of a spouse). She started by listening and asking insightful questions that brought clarity to the new concept. Then she balanced marketing and empathy to craft authentic messaging for a printed piece and website that not only detailed the company’s unique services, but also carefully conveyed why clients should put their trust in me. Elise brings talent, professionalism and real-world experience to her clients’ work, which is why I unequivocally recommend her to any business owner looking to create or elevate their brand. ”
CONNECT
Every Brand Has a Story. Let Me Tell Yours!
elise.rowin@gmail.com
RANDOM PURSUITS
Promoted Dramamine with a media tour that visited 10 roller coasters in nine states coast to coast; rode all 10, some twice.
Attended Congressional hearings to report on legislative activity related to an obscure law called the Privacy Act.
Managed media coverage for a client’s sponsorship of the Women’s Tennis Association Championships; literally begged famous players to talk to reporters.
Rode in the Goodyear blimp over Washington, DC. It’s a low and slow ride, which made for spectacular views of the monuments.
Tasted, critiqued and rated more than 200 original soup recipes to help a restaurant start-up determine which to “keep, kill or tweak.”